Category Archives: Markets

Making Money with Multimedia — Part 2

If multimedia producers such as Brian Storm of MediaStorm followed the typical business model in dealing with photographers as suppliers of the content, they would seek to get maximum value at least cost. But from my observations at his conferences and … Continue reading

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Making Money with Multimedia—Part 1

Over the last couple months, I’ve shared a few stories about people struggling to undertake Christian documentary photography in a sustainable way, with a couple of them going out of business. But the challenges these photographers face aren’t unique to … Continue reading

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Business Models for Christian Documentary Photography

In an earlier post, I mentioned that two businesses that produced and published outstanding Christian documentary photography have gone out of business.  I don’t know much about what happened in either case, but it has prompted me to think about … Continue reading

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Crowd Sourcing Your Support

While I cannot quantify this, there are many talented photographers who cannot pursue their vision because they can’t find the needed funding.  Photographers with tremendous skill in documenting cultures and events fail to crack the funding nut, perhaps because they … Continue reading

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The Audience For Good Content Is Large And Growing

This post builds on The Business Case for Good Content, posted previously. To assess the value of good content to a media business, of course we need to ask who is the audience and what’s happening to the size of that … Continue reading

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The Business Case for Adding Good Content

The word “good” means different things to different people and in different contexts. By “good content,” I’m not just referring to quality—I’m referring to content about good.  In the context of media stories, this can be inspirational, hopeful or even … Continue reading

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